Steven C. Booton
Chief Marketing and Revenues Officer
Steve Booton possesses deep versatility in multiple platforms that impact sustainable and regenerative agriculture. It is through these strong skills sets, that Steve will oversee marketing and revenue generation . An experienced, results driven senior leader who excels at coaching teams to success, Steve is a visionary with an entrepreneurial spirit ensuring a consistent approach to opportunities while driving business improvement and success. He is an experienced, transformational leader with more than 30 years’ experience in biotechnology, distribution, manufacturing, and ecommerce industries, leading high-performance teams while creating a reputation for delivering and exceeding revenue and profitability in highly competitive markets.
Renowned as a resilient and communicative, he deploys a consultative and collaborative style while seeking new opportunities, developing tactical business strategies and delivering favorable outcomes. In this role, Steve’s ability to prepare and analyze revenue and profit forecasts to determine performance levels will be a strong asset in developing quality products and managing budget parameters from production thru the sales process. In positions of executive management and direct in-field sales, Steve has excelled in performance of his priorities, and has launched business units to achieve market penetration and success.
In the world of sustainability, Steve has launched Ground UP SA (Sustainable Alternatives), where he drew on years of environmental research and a passion for sustainability. Ground Up SA was formed to engage in the supply, sales and marketing of biotech initiatives including enzyme based biodegradable formulations for several industries to provide unique customized solutions for process and efficiency improvement. A founding participant in the Society of Sustainability and an active member of the International Federation of Moringa Producers, Steve’s direct experience, creative thinking, perspective on project execution and knowledge will serve the achievement of Beststar goals and objectives globally.